💸 Billions & Jobs Lost: Why Are Canadian Pension Funds Hiring Foreign Money Managers?

Every year, Canadian pension funds deploy billions into public equity, private equity, and debt markets. But instead of channeling these assets through Canadian money managers, a substantial portion goes to foreign firms.

👉 Meanwhile, Canadian fund managers are pitching their expertise abroad—because our own institutions aren’t always giving them a fair shot.

Every dollar sent to a foreign money manager is a dollar not supporting Canadian economic growth.

🚨 What’s the real cost?
❌ Fewer high-paying jobs – Asset management is a massive employer, and growing it at home could mean thousands of new finance & tech roles.
❌ Less tax revenue – Canadian firms pay taxes here. Foreign firms? Not so much.
❌ Weakened financial sector – A thriving domestic asset management industry strengthens our economy and keeps Canada competitive.

🍁 Canada First Doesn’t Mean Canada Only—But It Should Mean Canada More.

This isn’t about shutting out global firms—it’s about giving Canadian money managers a fair shot at managing Canadian capital.

With an election on the horizon, it’s time to ask: Why aren’t we investing in our own talent?

💬 Drop your thoughts below. Let’s talk. 🚀 #Canada #PensionFunds #InvestLocal #Finance #Economy

Peggy Van de Plassche is a value creation strategist and senior advisor with over 20 years of experience in private equity, financial services, healthcare, and technology. She works with investment firms, boards, and C-suite leaders to accelerate portfolio company performance, drive operational transformation, and unlock long-term value. Peggy specializes in the execution of complex value creation plans—spanning capital allocation, digital enablement, transaction advisory, and leadership alignment. Her work consistently bridges strategy and implementation, helping investors and operators maximize EBITDA and enterprise value. A founding board member of Invest in Canada, she also brings deep expertise in public-private partnerships and institutional capital deployment—critical levers for competitive advantage in today’s global landscape. Her clients have included BMO, CI Financial, HOOPP, OMERS, GreenShield Canada, Nicola Wealth, and Power Financial. Learn more at peggyvandeplassche.com.

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