The Rise of Brand Equity

Peggy and Don Vaughn, head of product, Invisibly, talk about shopping habits, brand loyalty, and a new survey. He says 72% of people are more likely to shop at a store that gave their employees extra pay during COVID-19.

They also discuss:

• How people are starting to consider how ethical brands are and brand equity—how they treat their workers.
• How all generations have a similar mindset about brand equity.
• If brand equity changes with genders.

invisibly.com

(06.15.21 - #724)

IoT, Internet of Things, Peggy Smedley, artificial intelligence, machine learning, big data, digital transformation, cybersecurity, blockchain, 5G cloud, sustainability, future of work, podcast