Good Data vs Messy Data

Peggy Smedley and Dan Gaylin, president and CEO, NORC, author, Fact Forward, talk about what brought him to the idea for his new book. He says he has a desire to help make sure our most important decisions are informed by good data and not led astray by faulty data.

They also discuss:

• Why the data ecosystem has become so messy.
• The four main data errors that anyone can commit and the ways to guard against them.
• How to create a data literate society.

norc.org 

factforwardbook.org 

(8/19/25 - 933)

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