It’s no secret that businesses spend thousands of dollars a year researching ways to better understand their audience but what about their people - the ones who work for them?
Having personally seen the impact of exclusion, diversity and bullying in the workplace, Andra realised businesses need to look at their people, not their product line, to be the best they can be. With this empathy-centric vision in mind, Andra went on to create consultancy agency Empathy Global and more recently Hiboo, emotion AI engine that solves work-related challenges and helps grow your career with tactical and strategic information. In this episode, Andra discusses imposter syndrome, the need for burning desire and why we need to stop using empathy as a buzzword and harness it for good.
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