The Changes of a Scale Up Business — with Alex Ghiculescu of Workforce.com

Alex is the co-founder of Workforce.com which he started with 3 friends at university 11 years ago. They now have 150 people across 3 countries.

The company had been running for a few years. One day, an early employee, and a close friend, told them it was time she got a “real job”.

This was their wake-up call that something needed to change if they wanted to scale.

To make sure that the business survived long-term, they needed to “level up”.

But as they started to do so, Alex was starting to feel uncomfortable in the evolution of his role.

In this episode, Alex and I talk about the symptoms he was experiencing as he transitioned from a university spin-off company to a scaling business. And what needed to change for him to grow with the company. 

We talk about

• What it was like for the founding team to grow up with the company
• How he dealt with not enjoying transitioning to managerial positions
• What happened to the friend who left the company that triggered this change

Alex’s story highlights the transition phase that many founders experience when they start to scale. Tune in to hear how he found his middle ground. 

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