Staying Afloat When Your Market Collapses - featuring Lucy Minton of Kitt
- Author
- James Johnson
- Published
- Wed 18 Jan 2023
- Episode Link
- None
COVID was an obstacle for many businesses. But while the lockdown created temporary challenges for certain industries, the introduction of remote work completely obliterated the idea of office life. As a result, Lucy Minton’s one-year-old business became almost unviable practically overnight.
In this conversation, we’ll walk through this worst-case scenario. We’ll talk about how to prepare for a bear market, how to be realistic, and how to be decisive to not only survive but thrive.
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