Persuading Your Co-Founder with Data-Driven Decision-Making — with Jane Portman of Userlist

Your company is at the pivotal moment where you can either choose to stay small — or take risk and grow.

But, because of your co-founder's bad experiences, you get stuck in the decision process.

This is the moment that we come to with Jane. 

Instead of relying on conversation alone. She took action, and experimented with contractors to prove that they could do it. At the same time, they had just launched what would become their USP.

Eventually, she had him convinced.

Jane’s fundraising was equally experimental. As she shares how she focused on building a community of investors, rather than one dictating voice.

In this episode, we talk about

• What a tiny seed round is, and how it benefited them
• The insight filtering process she used to manage 22 investors
• How she manages the fears — post fundraising

Jane’s determination and small steps edged her toward 2x -ing her revenue. 

Tune in for more insights on managing her co-founder relationship and how she got there.

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Connect with James on LinkedIn or at peer-effect.com