Living Through a Worst-Case Scenario - featuring Kyle Roof of HV SEO

We’ve been talking a lot about risk in the last few weeks and today’s conversation puts an even finer point on this topic. What happens if you take the risk and get the worst possible outcome?

Kyle Roof, my guest today, lived that reality. He took what he felt was a measured risk to start a business and he lost everything. Every penny, every employee, and his brother ended up in jail.

But here’s the thing. His story doesn’t end there. The worst happened and he was able to get back on track. He found the right partner to balance the business risk in decision-making and he was ultimately able to do the near-impossible—which is to sell an agency. Here’s his story.

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