How to Qualify and Quantify Risk - featuring Scott Hurff of Churnkey

It’s very tempting to lock ourselves away and build, build, build. We tinker so we feel productive. But what if that’s just a lie we tell ourselves? Are we just avoiding the real work? Are we avoiding the real feedback from our customers?

In this episode, you’ll hear from Scott Hurff, the co-founder of Churnkey. We talk about the risks and safer bets he took when building his SaaS and the processes he’s put in place to protect himself and his team from self-delusion.

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