Exploring Personal Goals for Work and Life — with Ashley Cline of Ice Cream Social

Ashley co-founded Ice Cream Social which NBC invested in last year. 

Like many entrepreneurs, Ashley quit her job to start her own business with a personal goal for work — financial freedom. 

After taking on a project she didn’t have the technical ability to do, she found herself at 2 am having a meltdown. She was out of money and time.

Ashley had her back against the wall. 

She had no support, no network and no backup plan. She’d taken a big risk. And she had a child to support. 

But she needed this high-pressure environment to motivate her to take action. 

Tune in as Ashley talks about her main motivations in this moment, and how her perception of goals has shifted over the years. 

We talk about

• Her transition from “back against the wall” to freedom and gratitude
• How she maintains her positive mindset in business
• What she needs to support her working lifestyle

Ashley is hyper-focused on taking care of her mindset and being mindful of all the moving parts in her life to support her success. She offers some practical advice on how to find the right balance when things aren't right. 

More from James:

Connect with James on LinkedIn or at peer-effect.com