Clipping the Trees and the Benefits of Grassroots Fundraising — featuring Ben Johnson of Particle41

Ben Johnson is the Founder of Particle41. He’s a serial entrepreneur who’s raised $35 million over the course of his career. 

And in today’s episode, we go back to a moment when Ben and his co-founder had gained momentum with their company, Legal Inc. Just when they thought they could take their foot off the gas, they had to press even harder to save their business.

Their main seed investor, who was covering 50% of their $2m round, had dropped out.

Ben and his co-founder were edging close to the danger zone. They had to find a new investor — fast.

Tune in to learn how their pipeline approach helped them to find a solution. 

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