Are You Building Trust with Matt Swalley of Omneky

Matt is the Co-Founder of Omneky. His company raised $11m and presented at Techcrunch Disrupt in 2022 (before the generative AI wave!)

In August 2021, Matt joined Omneky as a Chief Business Officer.

The first month went well. Working side by side with the founder Hikari they hit record numbers.

The second month he took full responsibility. And sales crashed…

The calendar was nearly empty, leads weren’t inquiring and he started to worry.
But he quickly fell back on his years of experience at AT&T and worked hard to uncover the reasons for this.

Matt and I discuss short-term fluctuations in lead enquiries, and what the best strategies are to make sure you are networking properly and building trust with your contacts.

He soon understood that short sprints of pressure can stimulate innovative thinking, but it is crucial to allow for periods of rest to prevent burnout.

In today’s episode, we also talk about:

• Understanding short-term fluctuations and how to combat them
• The importance of networking and the power of reconnecting with old contacts
• The impact of generative AI on the content landscape

Tune in and listen to Matt’s journey, a lesson about the unpredictability of market fluctuations and the importance of testing different messaging strategies consistently.

This discussion is a humane, insightful, and personal exploration of the world of startups, sales, networking, and AI technology.

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