5 Minute Coaching: Sunk Cost Fallacy
- Author
- James Johnson
- Published
- Wed 29 Jun 2022
- Episode Link
- None
On last week's episode, Tara, the founder of BuyMeOnce, shared her own experience with the sunk cost trap. Today, we're gonna drill down into what it is, why we fall into it and how to avoid it when you've already plowed time, money, effort, blood, sweat, and tears into a business project that just isn't working.
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