9. It’s a Blog Post, Not a Product Description

After all of the prep work and planning, it’s finally time to start writing your blog post. Don’t fall into the trap of making your blog post an extended product description! Let’s chat about how you can avoid this mistake and write blog posts that convert to sales.

Episode Highlights:

• Don’t Squander the Opportunity
• Serve Before Selling
• Talk About Your Product

You might also enjoy these related episodes:

Episode 7 - Beginning with the End in Mind

Episode 8 - The Lifeline of an Outline

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