Episode 9: The hallmark for excellence: Set Parameters To Redefine Industry Standards

In this episode, dive deep into what makes excellent products and how innovation is pushing the limits. The ninth principle of exceptionalism from the book "Exceptional or Nothing" talks about 'the devil is in the details.'Exceptional works—whether in art, music, movies, or cutting-edge technology—are distinguished by their meticulous attention to detail. Harnessing the power of attention to detail is a formidable tool that can transform the ordinary into the extraordinary. Whether it's crafting precision-engineered machinery, delivering flawless customer service, or producing captivating works of art, focusing on the smallest nuances can elevate offerings from good to exceptional. Two primary reasons often contribute to our overlooking of details: blind spots and a lack of clarity regarding the parameters involved. Psychologists term these as 'scotoma', which inherently limits our understanding by making it selective. Despite collecting various pieces of information, our comprehension may still be skewed by our inherent biases. This phenomenon isn't limited to individuals; even at the organizational level, leaders must piece together fragments of information from various sources and departments to form a comprehensive picture. Understanding our blind spots is paramount to avoiding such pitfalls. Another significant factor contributing to our tendency to overlook details is our lack of understanding regarding the parameters involved. To attain exceptional status, it is imperative to comprehend the parameters by which excellence is assessed and celebrated. These parameters provide a clear framework for excellence, delineating the boundaries within which exceptional performance can be achieved. For example, in beauty pageants and bodybuilding competitions, contestants are judged on a variety of parameters that extend beyond the obvious. Understanding and excelling in these parameters is crucial for success. Similarly, businesses must understand the key factors that contribute to exceptional outcomes to prioritize their efforts effectively. The ninth principle of exceptionalism is to set parameters to redefine industry excellence. Attention to detail entails adhering strictly to certain standards. Establishing specific parameters and standards for any endeavour involves collaborating with talents and professionals who focus on those minute details. Together, we create something exceptional and remarkable, redefining industry excellence and setting new benchmarks for success.