Welcome to a special series of episodes from Paul Robinson's new book "Exceptional or Nothing," where Paul shares with you ten principles for excellence at work and in life. Today's episode is about the first principle: "Stop trying to be the best, strive to be the only."Drawing heavily from the stories of exceptional individuals and organizations, Paul weaves in one of the greatest secrets of exceptional achievers: that they looked out for a "niche" to excel in on a chosen area, and they dominated that space. You too can learn to cultivate your unique angle and style and use your abilities to be remarkable in a chosen field.Want to figure out how? Enjoy the episode!