#48- Elizabeth Joy of Conscious Style explaining conscious and sustainability lingo

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In this episode, you’ll hear from Elizabeth Joy of Conscious Style.

Elizabeth is a content creator that cares about fashion and style in a conscious way. We talk about green washing, the use of wording and descriptions in the field of conscious fashion and educating through podcasts and other channels. 

Elizabeth Joy

MAIN TAKEAWAYS FROM THIS EPISODE

1. The Big Brands often co-opt words used in the small, sustainable, earth-loving, crafting community and uses them to make money / green-washing
2. “Ethical Fashion” is one of those terms
3. “Circular Fashion” is a system that doesn’t produce waste and the items have no real “end-of-life”
   1. Items can be reused, recycled, upcycled, or sent back / repaired, etc
   2. Ex: Thousand Fell Sneakers - US https://www.thousandfell.com/
   3. Ex: MUD Jeans - NL https://mudjeans.nl/

QUOTES FROM THIS EPISODE

“When you search a term like, ‘ethical fashion’, a term like ‘sustainable fashion’... you see the Google ads of brands that are totally not sustainable. It’s really frustrating, right? They have the money, they have the budget to sort of, green-wash their way into sustainability, which… it feels like we’re up against a lot but, yeah. I just really think it’s important to educate; try to educate

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