#14 - Jonna van 't Hof on how to calculate fair prices for your work

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In my podcast A Smaller Life, I talk to makers and business owners in my industry (and sometimes beyond) about making conscious choices and growing your brand by actually going smaller.

In this episode, I welcome Jonna van 't Hof, she's a legal and business advisor at BBK (Beroepsvereniging van Beeldend Kunstenaars - Professional Association of Visual Artists). 

Jonna reacted on my Instagram stories about fair wages and prices for your work as a professional knitter. She was so specific about it that I needed to know more,I contacted her and as it turns out she's a professional in the field. It took me 2 seconds to invite her to be my guest on the podcast and l'm so glad she obliged. 

Jonna advises visual artists on legal and business matters and knits in her spare time.

We had such an in-depth discussion about fair wages for self employed creatives. And fair and sustainable prices for handmade items. When do you call yourself a professional artist or crafter, is there a difference. How do you move from creating for fun to becoming a professional and what steps do you need to take. 

What I loved about this conversation is that it's all  in your hands. It's a mindset if nothing else. Some of the best artists are self educated.

"When you think it, if you have the right mindset, you can become it"

A Professional Artist is someone who makes a

 You know me as a guide, mentor and teacher, but I've also set off on a new adventure, coaching. Coaching gets a bad rep sometimes, but when it's done right, it can be really transformational. As part of my coaching education, I'll soon need to do real coaching sessions. And it could be a really great opportunity for you to experience it at no or low cost. If you've ever been curious about working with me in this way, now's the time. Just send me an email: [email protected]

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