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Lift Igniter

Author
Neil Batlivala and Avesh Singh
Published
Sun 20 Aug 2017
Episode Link
https://www.patternml.com/episodes/3

Learn how Adam and the team at LiftIgniter are bringing innovations from Google to the rest of the business world. Google, whose  main revenue come from ads, has developed arguably the world’s most sophisticated machine learning for ad targeting. Lift Igniter is taking similar concepts and creating a bleeding edge personalization engine that ups user engagement across the board.

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