Episode 50: Against the Grain: Jerod McDaniel on Bullshit, Big Ag, and the Power of Speaking Up

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For our 50th episode, we’re not pulling any punches.

Jim sits down with Jerod McDaniel, a farmer, cattleman, and unapologetic contrarian from Texhoma, Oklahoma, who’s made a name for himself by doing what most in agriculture won’t: calling out the broken systems, the lazy thinking, and the comfortable lies.

Jerod took over his family’s operation at 18 and has spent the last three decades doing things differently because the mainstream often gets it wrong. From planting low-pop corn in the dust-blown Oklahoma Panhandle to challenging the way we manage herds (and people), Jerod brings real-world wisdom and the kind of honesty that makes people squirm and think.

In this episode:

• Why he thinks most ag narratives are theater and how to spot the lies
• How learning by failure built his bullshit radar
• What cattle management taught him about human behavior during COVID
• The problem with breeding for docility livestock and in society
• How he raises kids who can think, act, and challenge the status quo

This isn’t just a conversation. It’s a wake-up call wrapped in cowboy grit.

If you’re tired of corporate-sanitized ag talk, this is the one you’ve been waiting for.