Episode 48: Not About Markets – Chip Flory on Family, Faith, and Finding His Voice

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You know him as the voice of AgriTalk, delivering market insights with clarity and conviction. But in this episode, Chip Flory sits on the other side of the microphone to share the personal journey that shaped his life in agriculture media.

This is not a conversation about markets or grain reports. Instead, we dig into Chip’s rural Iowa upbringing, the influence of his mother’s writing, and how the struggles of the 1980s farm crisis helped shape his passion for communication. We explore the family moments, career pivots, and faith-driven lessons that turned Chip into one of agriculture’s most trusted voices.

Whether you're a farmer, broadcaster, or someone who just appreciates the stories behind the people who shape the ag conversation, this one’s for you.

We dig into:

• How his mother’s rural newspaper work sparked his passion for storytelling
• The family farm sale that rerouted his future—and nearly fractured his family
• What it was like reporting from the CBOT in the pre-digital era
• Lessons learned about hedging, basis, and the emotional weight of writing with impact
• Why farmers are more business-savvy than the stereotypes give them credit for

Tune in for a heartfelt and humble conversation with the man behind the mic.