Purifying Growth with Health-Focused Marketing | Peter Klein from Ideal Living

Peter Klein, VP of Growth and Retention at Ideal Living, joins Kevin Shirley on Pathmonk Presents to share how this multi-brand retailer enhances lives with pure air and water. Featuring Air Doctor and AquaTru, Ideal Living targets health-conscious consumers and businesses through social influencers and direct-to-consumer channels. Peter dives into balancing website info for conversions, leveraging testing for growth, and solving air and water quality challenges. Discover actionable insights for marketers aiming to blend purpose with performance in this wellness-driven episode!