Engaging Mortgage Lenders with Creative Marketing Content | Alayne Gardner from Lodestar Software Solutions

In this episode of Pathmonk Presents, host Ernesto chats with Alayne Gardner, Director of Revenue at Lodestar Software Solutions. 

Alayne shares how Lodestar simplifies mortgage closing costs for lenders through automation and compliance. She dives into their innovative approach to marketing in a niche industry, highlighting the importance of authentic branding, creative content like memes and comic strips, and seamless website tools for lead generation. Learn about the challenges of marketing highly regulated products and how Lodestar keeps it fun, engaging, and effective. 

Tune in to discover how Alayne balances sales, marketing, and partnerships, while leveraging creativity to drive conversions.