Inside Tyler Calder’s Data-Driven Marketing Playbook at PartnerStack

In this insightful episode of the Partnership Mastermind podcast, host Chris Lavoie sits down with Tyler Calder, CMO of PartnerStack, to unpack the secrets behind building a successful partner program and driving growth through strategic marketing. With over 5 years at the helm of PartnerStack's marketing efforts, Tyler shares candid stories of both triumphs and challenges in scaling the company's go-to-market strategy.

Listeners will gain valuable insights into Tyler's innovative "affiliate to flywheel" playbook, which leverages influencers and creators to build demand before routing leads to the right sales channels. Tyler also dives deep into the critical importance of nailing your ideal customer profile (ICP) and aligning your entire organization around it. He reveals how PartnerStack overcame early churn issues by rigorously defining its ICP and restructuring its go-to-market approach accordingly.

Tyler Calder

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Chris Lavoie is a leading voice in B2B SaaS partnerships, known for building programs that deliver real, measurable results. As the founder of Partnership Mastermind, he equips professionals with actionable tools, training, and mentorship. After building multiple partnership programs, he launched Partnership Mastermind.