Ecosystem Economics: Bob Moore on the Future of Partnerships

In this illuminating episode of the Partnership Mastermind podcast, host Chris Lavoie sits down with Bob Moore, co-founder and CEO of Crossbeam, to explore the evolving landscape of B2B partnerships and ecosystem-led growth. As one of the most influential figures shaping how modern GTM teams approach ecosystems, Moore offers invaluable insights into building and leveraging partner networks. He recounts Crossbeam's journey from startup to industry leader, highlighting key challenges like overcoming the "partnership paradox" where partner teams struggle to demonstrate their value internally. Moore emphasizes the importance of integrating partnership data seamlessly with sales and revenue operations to drive real impact.

Bob Moore

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Chris Lavoie is a leading voice in B2B SaaS partnerships, known for building programs that deliver real, measurable results. As the founder of Partnership Mastermind, he equips professionals with actionable tools, training, and mentorship. After building multiple partnership programs, he launched Partnership Mastermind.