Paris Hilton's Power Moves: Paul Mitchell, Beverly Hills Mansion, and Motorola's Brilliant Collection

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Paris Hilton just landed headline business news as Paul Mitchell named her their Global Ambassador in a splashy new brand collaboration announced August 25, 2025. Legendary haircare giant Paul Mitchell unveiled a multi-channel campaign showcasing Paris’ signature luxe-meets-playful aesthetic, complete with glossy packaging, step-by-step hair tutorials, and exclusive behind-the-scenes glam. The partnership is rolling out across digital, social, and in-store platforms, including a major presence at Ulta Beauty nationwide. Her collaboration with Paul Mitchell stands out for more than style: they’re supporting the LA Wildfire Relief Fund, showing Paris’ ongoing commitment to philanthropy. This campaign highlights her passion not just for beauty but for championing real-world causes, with Paul Mitchell CEO Michaeline DeJoria praising her as an icon who sets trends and breaks boundaries. The campaign, styled by celebrity hairstylist Sienree Du, is also a tribute to hair professionals through Paul Mitchell’s XO Your Pro initiative, aligning Paris with a legacy of beauty innovation and purposeful giving, as reported by Salon EVO, Hypebae, and FashionNetwork.

On the home front, Paris has literally slid into a new era. After losing her Malibu property in the devastating January wildfires, she and husband Carter Reum recently moved into Mark Wahlberg’s former Beverly Hills mansion, a $63.1 million estate featuring a show-stealing backyard waterslide. Paris delighted fans on TikTok with videos of her trying out the slide and hosting her first family barbeque at the house, expressing gratitude for her new beginnings. Social media commenters flooded her posts with congratulations and good-natured jokes about missing their pool party invites, as reported by Parade.

Paris continues to merge nostalgia with brand power, cementing her status as a Y2K trendsetter in Motorola’s just-launched Brilliant Collection campaign, featuring a Swarovksi-studded new razr flip phone. She called this collaboration a full-circle moment, referencing her iconic hot pink bedazzled razr, and discussed balancing motherhood—she calls her days the “Sliving Mom” era—with running multiple businesses in fragrance, skincare, and finance. Her fall plans involve decorating her new home, making family memories, and preparing for the holiday season, according to Fashion Week Daily.

No major controversy or negative press has surfaced in the past few days. While her sister Nicky Hilton Rothschild posted several family and fashion updates, there were no significant business or personal headlines tied directly to Paris on Nicky’s page. Old clips of Paris being iconic, such as leaving Taco Bell, have made the social media rounds, but they serve more as nostalgia fodder than current news. In summary, Paris Hilton is having a particularly high-profile, business-driven, and family-focused week, making strategic moves that reinforce her as both fashion royalty and a modern entrepreneurial role model.

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