PM97-What Your PDR Customer Really Wants

You sell dent repair services. This customer has a dent. Naturally, you start selling your dent repair service.  Oops you missed it.  Fixing the dent is only one of the things they want (and its the last they want to talk about).  Listen to uncover the six things your customer really wants. Then check out the shownotes for the list which will help you sell more, and write unbeatable ads.