10. Giulia Hartz is the Queen of Authentic Personal Branding

On the first in-person recording in Paid 2 Draw history, Vicky and Dave chat with illustrator and designer Giulia Hartz about her client work, personal projects and her online community. 

Giulia opens up about how she copes with uncomfortable feelings by customizing her living space with encouraging words and witty jokes. Turning dark thoughts into funny art, the physical act of painting calms her down in times of uncertainty. 

To connect with her audience, Giulia mixes nostalgic toys from her childhood with unexpected ironic messages to create tension, comedic relief and an almost meme-like quality in her illustrations. 

She has successfully created a personal brand by being true to herself. Giulia regularly engages with her online community by sharing personal experiences, meeting up for coffee dates and sending her followers on sticker hunts around the city. She even delves deep into technical tutorials and sharing knowledge with The Hearts Club — her devoted followers on Patreon. 

_________

SHOW NOTES:

• “The Freelance Manifesto: A Field Guide for the Modern Motion Designer", Joey Korenman

• Drop-Shipping Services: Printify, Printful, Moteefe

_________

FOLLOW GIULIA:

Instagram: @giuliahartz

Website: giuliahartz.com

TikTok: @giuliahartz

Patreon: patreon.com/giuliahartz

LinkedIn: Giulia Hartz

Behance: be.net/giuliahartz

_________

If you liked this episode, please subscribe and leave a review.

And follow Paid 2 Draw on Instagram and TikTok.