Why Great Lead Magnets Work (And Why Yours Doesn't) | EP 23

“There are so many ways to use your time in a more leveraged smarter fashion that creates a lot more content and gets your voice and name in expertise out into the world.“ Today, Bijal (@bijal.launch) tackles one of the most critical pain points of most entrepreneurs about lead magnets as to why they go unconsumed and directly on the back burner, listen to to this podcast and learn how you can make an enticing lead magnet that will get your audience to opt-in to your services and crave to be in your sales call.

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’re going to learn about branding, vision, identity, mindset, and how to scale your business to the next level. Let’s go and build a world-class brand!

Timestamps

(2:36) Create the lead magnet that people want.

(3:08) The sooner you can get it done, the sooner you can make them opt in.

(3:29) The third thing is if you don't promote your lead magnet you won’t get results.

(4:11) Your lead magnet doesn’t work because it’s overdone.

(5:18) The lead magnet is a starting point in the sales conversion journey. 

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