Changing Perceptions: How Deconstruction is Fixing Construction’s Reputation (EP 195)

In this episode, Paul is joined by Ryan, Chair of Deconstruction, an initiative to rebrand the construction industry to tackle its image problem. With insights from his career and a revealing YouGov survey, Ryan explains why 68% of the public wouldn’t consider a career in construction and what can be done to change that.

🔍 Key Topics:

• Industry Perception Problems: Why construction is associated with negative terms like "strenuous" and "dirty" and how these misconceptions impact recruitment.
• Rebranding the Sector: How focusing on pay, diversity, and skilled roles can reshape construction's public image and attract new talent.
• Marketing Lessons from Other Sectors: What construction can learn from industries like healthcare in building public trust and emotional connection.
• Unifying the Message: How Deconstruction's public campaigns and job board aim to create a consistent, positive narrative for the industry.

🎧 Takeaways:

• How to improve the industry's image and bridge the skills gap.
• Practical steps for rebranding and unified messaging.

💡 Get your free Contract Audit document by messaging Paul on LinkedIn or emailing him at [email protected].

Reminder: We’re launching a Q&A segment soon! Send in your questions to [email protected] about construction contracts, commercial challenges, or anything else for a chance to have them answered on the show.

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