Mike Morse on Building a $310M Law Firm with Culture at the Core

Author: Scott Vicknair
Published: Thu 04 Sep 2025
Episode Link: None

Today, we’re excited to welcome Mike Morse, founder of Michigan’s largest personal injury firm and author of Fireproof, to talk about the lessons he’s learned from three decades of practice and leadership. Mike has become a mentor and friend to us, and we’re looking forward to going inside his incredibly successful business.

Growing a law firm from 25 employees to more than 240 without losing your culture is something every business owner strives for, and Mike will share how hiring a business coach transformed his approach. Plus, learn why culture and core values are the foundation of retention, and how growth creates opportunities for every team member, not just leadership.

From culture and client advocacy to lessons about insurance companies and managing mistakes, Mike’s insight will clearly help attorneys but will also benefit leaders and entrepreneurs in all professions.

Here’s what we discuss in this episode:

0:00 – Meet Mike

2:17 – The Work Culture

5:19 – Growth for everyone

8:09 – What motivates him

15:09 – Insurance companies & litigation

20:02 – Accepting mistakes in the business

24:08 – Rapid fire questions

About the Mike Morse Law Firm: https://www.855mikewins.com/

Get the Fireproof book: https://fireproofmyfirm.myshopify.com/products/fireproof-a-five-step-model-to-take-your-law-firm-from-unpredictable-to-wildly-profitable

Injured? Begin the process here:

Scott Vicknair Injury Lawyers: https://www.scottvicknair.com/