How the Orleans Shoe Co. Has Evolved & Thrived as an Independent Business

Author: Scott Vicknair
Published: Thu 21 Dec 2023
Episode Link: None

Today we welcome on Phil and Renee Piediscalzo, owners of Orleans Shoe Co., to hear about their journey of starting and growing their independent shoe business. They have become good friends of ours and we love spotlighting great local business owners and great families, which they are both.

We’ll discuss the challenges they’ve faced, the importance of adapting to local markets, and the lessons they learned along the way. We’ll also highlight a few of the unique aspects of their business that help set them apart, such as their focus on customer service and comfort-based shoes. Despite competition from big players like Amazon and Nike, they have found success by building relationships with their customers and supporting the local community.

Here’s some of what we discuss in this episode:

0:00 - Intro

01:20 - Background and Journey of Orleans Shoe Company

04:07 - Transition to Independent Business

09:07 - Adapting to Local Markets

10:55 - Importance of Vision and Flexibility

13:45 - Learning from Mistakes and Pivoting

18:31 - Finding Unique and Quality Shoe Brands

21:35 - Dealing with Big Competitors

25:35 - Lessons Learned and Unique Aspects of Orleans Shoe Co.

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