How did the bike industry get into such deep trouble? EP2: The Storm Clouds

In episode one we heard about the unexpected windfall that the cycling industry saw at the start of the pandemic and how many needed to react. 

Of course that didn’t last forever, and in this episode I’ve titled ‘the storm clouds’ we talk about the early signs that this new demand was coming to an abrupt halt, and the types of behaviour that was happening and the causes of that behaviour that led to the catastrophe that the industry would later see.