Overnight Success

In 1999, Joe Friel was drowning in faxes. The legendary cycling coach, later author of The Cyclist’s Training Bible, had 72 clients sending training data every Monday. His desk was buried under paper…

Charlie Stewart, Rupert Hartley, and Jack Howker started the British apparel brand Albion nearly a decade ago. It began not in a boardroom, but in the wild weather of Wales. 

I first met founders Char…

Over the weekend The Service Course announced its closure. This is a re-play of the episode we previously did that talks about its origin story. We will aim to do a follow-up when the time is right.

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The Pro's Closet represents a quintessential modern startup journey, evolving from a professional mountain biker's eBay side hustle into America's largest certified pre-owned bicycle marketplace. The…

Rapha recently celebrated its 20-year anniversary and for the majority of that time it was the darling brand of cycling. Everything Rapha touched turned to gold. Founder Simon Mottram saw cycling app…

Welcome to this special episode where we dive deep into one of cycling's oldest, most fascinating, and perhaps largely unknown stories - how a single French family, best known as their business entit…

The Cape Epic is widely regarded as the crown jewel in mountain bike stage racing. Many notable legends of the sport have called it the Tour de France of mountain biking. So how did Kevin Vermaak, a …

You could argue that Bonnie Tu is the most powerful woman in cycling, although she wouldn’t think of describing herself that way. She’s best known for being the face of the Liv brand she created back…

In recent years Rapha has been one of the most innovative, aspirational and disruptive businesses in cycling and Simon Mottram is the mastermind behind the brand. He took the company from a single id…

Indoor training has been around for longer than I can remember, but when Zwift came along in 2014 it changed the market forever. The company came into the world with bold ambitions, reimagined the sp…

To most of us it would seem inconceivable to build one of the biggest bike brands in the world from absolutely nothing. Think of the capital it would require, the global distribution network, complex…

Many would argue that Cervélo is one of the most innovative bike brands in the cycling industry. Back in the 1990s when they first started, almost everyone else was focusing on lightweight bikes. Cer…

For many years, bike brands have been known to collaborate with automobile and Formula 1 companies in order to align themselves with their halo of high level performance, innovation and technology. B…

It’s been said that Kona is 'The Smallest Biggest Bike Company in the World'. They’re best known as the quintessential North Shore bike brand, yet their global head office is just down over the borde…

In our final episode of this limited series, we turn the floor over to member questions. Thank you to everyone who became members throughout this series. Every single one of you helps make us produce…

This is the third episode in our series that takes a deep dive into what the bike industry experienced during the covid boom and how it got into the trouble it’s in now.

In Episode 2, we heard from va…

In episode one we heard about the unexpected windfall that the cycling industry saw at the start of the pandemic and how many needed to react. 

Of course that didn’t last forever, and in this episode …

In this 4 part series, I wanted to explore the events that took place that led the bike industry to the troubling point it’s at now. I spoke to over a dozen industry professionals from all parts of t…