88: The Magic of Memberships

There's a trend in every industry that's become one of the most popular and successful business models available. Very few pet businesses, however, are taking advantage of it and I think that needs to change. 

We're talking about membership programs. Offering your services for a regular fee that is automatically charged to the customer every month. There's just so many advantages to offering memberships and you'll learn them all, as well as how to implement them, in this episode.