87: Utilizing Your Unique Selling Proposition

One of the first questions I ask new clients is "what makes your business different and better than the competition." It's a question you need to have a very clear answer for because it will dictate all of your marketing and is usually the reason why someone will do business with you instead of everyone else out there. 

In this episode we'll go over what a USP is, how to discover yours and how to use it to bring in more customers who love what you do.