37: Marketing To Your Existing Customers

Everyone always is so focused on getting new customers into their business, however, the single best way to increase your revenue is not from new people but from the clients you're already serving. By taking care of them better, offering them more services and understanding the additional ways you can provide value to them, you'll be able to bring in more money with less effort. It takes way more time and money to get people who have never used your services to try you out then it does to resell, upsell or cross sell an existing customer. Learn just some of the ways you can make more money from your current client base in this episode.