#031 Stop Writing for Everyone

If your content isn’t clicking, it’s probably because you’re writing for everyone. In this direct and powerful episode of Outsmart the Hustle, Hannah McGinty delivers a dose of tough love about why broad, beige messaging won’t attract your dream clients. When you try to appeal to all, you connect with none. The antidote? Write for one person.

Hannah shares how narrowing your focus and getting hyper-specific in your content helps you create emotional, magnetic messaging that lands with the right people—and leads to aligned bookings.

Key Takeaways:

• Why writing for everyone waters down your message
• How to identify and speak to your dream client
• The power of specificity and emotional storytelling
• What it looks like to write content that actually converts
• Why clarity is kindness (and beige is boring)
• A mindset shift to help you niche down without fear

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Outsmart the Hustle helps creative entrepreneurs build brands that convert—through strategy, storytelling, and high-impact content

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