117 Skylar Topham: 4 Ways to Increase Revenue

"The fortune is in the follow-up"

Skylar Topham is currently the co-founder of smartclinic.io, a software in the works that will help hearing practitioners run a far more efficient practice. He’s an avid reader and a surfer living 450 miles inland. While most are keeping up with the Kardashians, and listening to Maclamore, he’s reading to stay current in his craft (sales and marketing) and drives around pumpin' podcasts. He and his small team also work for a handful of companies, helping them overhaul their digital experience. His teams most recent win was taking an existing business and increasing its revenue by over $200,000 in three months. His credo? Clarity is king.

1. Raising your prices.

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  present 3 options

  
  


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  2x 5x 10x pricing

  
  


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  Peep Laja: Pricing Experiments You Might Not Know, But Can Learn From

  
  

2. Increasing average transaction size. Try to get each customer to purchase more.

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  Study a carwash (tire shine, matt clean, undercarriage)

  
  


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  Costco

  
  


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  Godaddy's checkout

  
  

3. Increasing the frequency of transactions per customer.

Service industries (call loop) (email)

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  Infusionsoft

  
  

4. Increasing the number of customers. (hardest to do)

1. Value Creation

Every successful business creates something of value.

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  Constantly ask, what do they really want?

  
  

2. Marketing

Offering value isn’t enough. If no one knows (or cares) about what you have to offer, it doesn’t matter how much value you create.

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  Proudly exclude some people

  
  


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  Organize your outreach > Build a media list > people with your audience

  
  


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  Present a clear message that provokes emotion. (good writing)

  
  


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  Give something away your audience really wants in exchange for their information.

  
  

3. Sales

Every successful business ultimately sells what it has to offer.

• Same Side Selling (entice, disarm, discover)

Mike Del Ponte - Hacking Kickstarter: How to Raise $100,000 in 10 Days (The process I personally use to market anything)Derek Sivers - How to Call Attention to Your Music (This PDF was written with musicians in mind. However, it applies to all)Josh Kaufman - Personal MBA (Marketing) (It’s simple until you complicate it)

Jason Fried (My Hero) - Why Is Business Writing So Awful?Amy Hoy - How I Increased Conversion 2.4x with Better CopywritingDollar Shave Club - Dollarshaveclub.comYou Need to Budget - YouNeedaBudgetJellyvision - makeover-letter-state-farm

Launch Leads (the fortune in the follow-up)Same Side Selling (the sales methodology I follow)Predictable Revenue (learn how a sales funnel should work)#1 most effective form of b2b lead generation Personal MBA (Sales)

Michael Gerger - The E-Myth RevisitedSam Carpenter - Work The System

Jay Abraham - Getting Everything You Can Out of All You've Got (Maybe my favorite book ever. Read many times. Incredibly rich)Derek Sivers - Anything You WantJosh Kaufman - Personal MBAOg Mandino - The Greatest Salesman in the World I listen to “The Scroll Marked VI” when self doubt begins to take over.

GrooveSimpleYouNeedaBudget (favorite writing style)How To Make A $1,000 A Month Business

Peep Laja: Conversionxl

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