107 Braden Hancock: Kicking off CrowdFunding With a Live Event

"Keep things as simple as possible"

Self-proclaimed "plant geek", Braden Hancock discusses his crowd funding strategy in a non-metropolitan area. One of the challenges with launching his Indiegogo campaign was that a large part of the community he is trying to reach is not necessarily familiar with the concept of online fundraising. A solution to this challenge was to launch his fundraiser with a live event. Somehow in the midst of the discussion there is talk of cockroach spotlighting, just saying.

• Crowd-funding


• IRS Exemptions


• Fundraising


• Indigogo vs kickstarter


• Getting News Coverage


• Elevator Pitch

Take Away 

"Sometimes it's better to let go". Don't get so fixated on something that you lose sight of what really matters.

References made by Braden:The Boiling Springs in the newsIndiegogo Page

EmailThe Boiling SpringsBotanical Designs

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