106 Brandon Kennington: Inventions - From Idea to Market

"How far can I push this?"

This interview is loaded! Seriously, check out the highlights on this one for a glimpse into the things Brandon Kennington shares with Outlier on Air. Outlier initially wanted to interview Brandon because he was a successful inventor and we felt like he could give valuable insight to creating, patenting, and marketing a new product. However, this interview exceeded our expectations.

So, most of us do not hold a degree in Mechanical Engineering from Purdue like Brandon has, but there are many out there who get married and then buy a puppy together, right? I know I did. Brandon briefly tells us the story of how his successful Porch Potty came to be, but then he gets right down to business. According to Brandon, his greatest accomplishment was creating the system that makes his invention a success. Success is in the system.

Highlights:

Selling products through catalogs like SkyMall

Automating/Creating and scaling systems

Should you work for a corporation for awhile?

Pricing experiences and strategy

Why you shouldn't be scared of the competition

Patents - Unique explanation and strategy

Provisional patent versus utility patent

MVP -Minimum Viable Product

When to get financing

Cautions against retail

Steps to selling directly to the consumer

Perceived Value

Premium products

Valuing yourself

Cost per acquisition

Product Fulfillment

Is it possible to scale without hiring?

Take Away 

Be interested in everything. Anything is possible, if it's not it will be in 6 months! The hardest part is starting, then just keep moving forward.

References made by Brandon:

The 4-Hour Work Week   by Timothy Ferriss

The E-Myth Manager: Why Management Doesn's Work - and What to Do About It   by: Michael E. Gerber

ShipWire: Order fulfillment for E-Commerce

Amazon Fullfillment

Connect With Brandon:

Email

PorchPotty.com

DrenchedFitness.com

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