017 Mike Pitt: Unleashing the Power of Content

Content marketing is key to marketing today. Melinda Yeaman talks with Mike Pitt, the founder and CEO of Marketing Fundamentals based in London. 

In this interview, Mike generously gives detailed insight to the formula of effective content marketing. He discusses his approach to marketing today's business world and how to choose the proper platforms for your business. He also explains why Facebook is often not an effective marketing channel. 

Mike breaks down the process of creating quality content to four key points:

Identify target audience

Select the proper communications platform for your business

Identify problems of target audience

Deliver solutions via your blog and social media

Mike references his book, How to Turbo Charge Your Business With a Blog, which offers detailed and insightful blog strategies.