Outdoor Explorer: Creating an outdoor clothing company in Alaska

What does it take to create and run an outdoor gear company? Alaska is an ideal testing ground for outdoor gear and apparel. A surprising number of small outdoor apparel businesses have started and thrive in Alaska, testing their clothing in Alaska's wind, rain, cold and snow. Jen Loofbourrow started Alpine Fit with a vision of manufacturing base layers for Alaskans. The business survived the pandemic, supply chain bottlenecks, and Alaska's logistical challenges to become a thriving business. On this Outdoor Explorer Jen discusses the path she took and challenges she has overcome with host Paul Twardock.

HOST: Paul Twardock

GUEST: Jen Loofbourrow, Alpine Fit founder

LINKS:

Alpine Fit website

Alaska Public Media story: "Anchorage women-owned businesses form ‘Outdoor Alliance’ to help each other succeed"

Alaska Public Media story: "Anchorage outdoor apparel company Alpine Fit wins small business award"