SEO in Healthcare & Pharma: From Mystery to Mastery

🎙️ Welcome to another episode of the OUTCOMES podcast, where we break down the most effective digital marketing strategies for healthcare and biopharma sectors. Today, we are thrilled to have Meghan Lalonde, Senior SEO Strategist at emagine & emagineHealth, join host and Founding Partner, Bill Gadless.

📌 In This Episode:

👉 The Enigma of SEO: Bill and Meghan discuss why SEO has been a mystery for many marketers and what makes it a critical component of modern marketing strategy.

👉 Content is King, Quality is Emperor: Discover how to boost your SEO ranking by focusing on quality content that serves your audience's specific needs. Meghan shares her expert insights on the debate between quality vs. quantity in content production.

👉 The User Experience Factor: Learn how enhancing your site's performance can significantly influence SEO metrics.

👉 Leveraging AI in SEO: A look into how AI can be harnessed for keyword research, heading structures, and even writing structured data for your site.

👉 Traffic Volume vs Quality Traffic: Uncover the often overlooked elements of your SEO strategy that can turn your traffic into quality leads.

🎧 Audio Podcast Links:
Spotify: 
https://tinyurl.com/4cz39rpw

Apple Podcasts: 
https://tinyurl.com/ycy3vfdf

Website: 
https://www.emaginehealth.com/

LinkedIn: 
https://www.linkedin.com/company/emagineusa/

Thank you for listening to OUTCOMES. Please find more healthcare and biopharma marketing thought leadership in the Insights section of our website and follow us on LinkedIn!