Episode 1: Beyond the Basics: Unconventional Strategies for SEO Audience Targeting

🎙️ Welcome to the latest episode of OUTCOMES, the podcast where we delve into digital-first marketing strategies for healthcare and biopharma organizations. Today we’re going "Beyond the Basics: Unconventional Strategies for SEO Audience Targeting in Biopharma." 💊 With over 20 years of experience, our hosts debunk the myths and misconceptions 🕸️ surrounding SEO and highlight its relevance to businesses in the biopharma sector.

With Bill Gadless - Founding Partner of emagineHealth - hosting, our guest for this episode - Brent Williams, emagine's Director of SEO - brings his extensive experience working with healthcare and biopharma clients in the SEO space. He breaks down the common pitfalls marketers encounter, stressing that more traffic 🚦 doesn't always equate to success, and that a well-implemented SEO strategy can provide long-term business value. 💰

Brent encourages a shift in mindset for marketers entering SEO engagement, emphasizing the importance of growing an inventory of assets 📚 aimed at introducing your brand to new users. He also shares the benefits of having a well-rounded content strategy, which includes creating and sharing valuable content from your brand's properties. 📝

The episode takes a more tactical turn as Brent discusses a real-world scenario involving a Contract Research Organization (CRO) looking to grow their service line. He underscores the importance of understanding the audience 👥 and targeting specific terms that align with the services offered.

Finally, Brent examines the impact of AI 🤖 and natural language processing models like ChatGPT on the vast amount of content being created online. He discusses Google's E-A-T (Experience, Expertise, Authority, and Trust) principles and the role of structured data in ensuring the reliability of the content. 💡

🔊 Tune in to this episode for a deeper understanding of SEO in the healthcare and biopharma space, and learn how to leverage these strategies to achieve better outcomes for your organization. 🎯

Thank you for listening to OUTCOMES. Please find more healthcare and biopharma marketing thought leadership in the Insights section of our website and follow us on LinkedIn!