Outcome Studio Podcast - Marketing & B2B Technology Talk
Helping traditionally-minded sales and marketing pros become relevant by demystifying trending digital approaches. Why? To build stronger customer relationships. We also help curious, non-technical people talk the talk in B2B information tech and software.
Hosted by Aaron Abodeely, a curious tech marketer and sales leader, who had a breakthrough when he learned about how tracking pixels, marketing automation, and simple video communications actually augment human interaction with potential customers and users, not detract from it.
- Update frequency
- every 15 days
- Average duration
- 47 minutes
- Episodes
- 31
- Years Active
- 2018 - 2020
031: Aligning Stakeholders Upfront for More Engaging Marketing Content with Eric Eicher and Bryan Kryder
Eric Eicher and Bryan Kryder are co-founders of RightHand, a marketing agency based in Indianapolis, Indiana. I invited them on to share their framework for actively aligning stakeholders, such as ex…
030: Enabling IT Channel Partner Success and Revenue with Good Marketing Execution with Brent Patrick
Brent Patrick is Senior Marketing Manager at Scale Computing. He's responsible for Channel Marketing and Marketing Ops. This includes sales handoff and sourcing leads for the Account Development reps…
029: (Part 2 of 2) Why Technical Aptitude Sets You Apart in IT Sales, the Human Impact of Tech with Jasmine Morris
Jasmine Morris and I had blast in Part 2 talking about selling IT solutions to customers in 2020, especially when many sellers have had to execute from 100% inside and marketers have been 100% digita…
028: (Part 1 of 2) Working in IT Sales while Black, How Inclusive Teams Get Better Results with Jasmine Morris
Jasmine Morris is an Account Manager at CBTS, selling IT solutions to small and medium-sized businesses in Indiana. She's also the Creative Director at Indy Black Millenials, and she's getting her MB…
027: Salespeople as Content Creators, Selling 100% Through the IT Channel with Zach Broome at Procurri
Zach Broome is a Channel Partner at Procurri and he's produced over 30 videos on his "Procurri Zach" YouTube channel. Zach has now been in channel sales in the IT data center and infrastructure indus…
026: Mindset Discussion with Mentor Casey Patrick O'Connor
Casey Patrick O’Connor is the Owner of Can Do Can Teach ( CanDoCanTeach.com ). He is also a mentor of mine and was one of my first managers right out of college when I worked in Sales and Tech Suppo…
025: When to Use Podcasting & Events to Build Impactful Relationships with Aaron Watson
When do I use podcasting or branded events to get ROI versus make relationships? How do I use LinkedIn to distribute my media if I'm in a B2B business model? Who is best for starting a podcast? Shoul…
024: Being the Best You, Finding a Mentor, and Growing Confidence with Seth Thompson and Kyle Steele
This episode highlights that being a fearless professional can be easier with a confidant or mentor.
Occasionally, we luck out and get a company that invests in our training and us as a person. We mi…
023: How IT Solution Providers Use Marketing Content to Speed Up Sales Cycles
Why should IT solution providers and manufacturers invest in content specific for buyers or verticals, even if it's a core piece of content once a quarter? In the world of IT, solution providers have…
022: 4 Part Formula for the IT Channel to Drive Better Buyer Attendance - Tips for List Building, Email, Phone, and Social
There are 4 main parts to a successful outbound campaign: List Optimization, Email, Phone, and Social Media. Sure, you could argue paid media might also fall into this as a channel, but let's stick t…
021: Software Engineering Concepts for Business People, Facing Impostor Syndrome with Jason Lestina
Jason Lestina is a marketer turned software engineer. On episode 021 he walks us through the fundamental concepts in software engineering that sales and marketers need to understand when selling at a…
020: Power of Storytelling in Software, Managing Perceived Value with Kyle Lacy
Kyle Lacy is the VP of Marketing at Lessonly, a high-growth, venture-backed enterprise learning software. He is the author of 3 books and he did over 100 speaking engagements around the world between…
019: Value of Industry Expertise and Leveraging Video as a Sales Rep with Nathan Leary
Nathan Leary is an IT & Cybersecurity Sales Pro based in Austin, Texas. He is the host of Security + Brews Chat, which is a video series about actual IT problems. He has conversations with IT profess…
018: Answering Questions for Buyers with LinkedIn Videos in IT and Telecom Financing with Seth Thompson
Importance of sales reps answering buyer questions, on video, and then distributing the video on LinkedIn to engage buyers in a way that builds trust and sets appointments over time. Show highlights:
…
017: Helping Buyers Access Valuable Marketing Content via Personalized Outbound with Blake Johnston
Show highlights:
- 05:30 - Blake's background, talking about how he did eCommerce around college and mastered it. Then took sales role and realized that he liked marketing just as much as sales. He lo…
016: Understanding Buyer Problems as an Industry Expert for Sales Success with Shane Healy
Show highlights:
- 01:00 - Shane Healy talking about what got him interested in enterprise software, sales, and marketing. He introduced automation to a job that allowed him to do other work instead o…
015: Marketing Planning, Budgeting, and Getting Sales ROI for Small and Medium Sized Growth Companies with Brian G. Bauer
Show highlights:
- 04:45 - Brian Bauer background in online marketing through the 2000's, broadcast television, to now working with new entrepreneurs and small business owners.
- 08:00 - Challenges busi…
014: A Culture of Getting Results with LinkedIn and Video in the Sales Development Process with Jeremy Leveille
Show highlights:
- 03:00 - Intro, Jeremy got interest in Sales and Marketing wanting to start in sports broadcasting, got internship, which turned into helping the sales team at the radio station. He …
013: Alcohol, Accountability, and Authenticity - Discussing the Pressures to Drink for Young Sales Pros with Tucker Hood
Show highlights:
- 04:30 - Intro to Tucker Hood, Account Executive at Sigstr.
- 09:50 - Creating video for LinkedIn as a sales rep at the seat at Sigstr, both providing sales advice and sharing thoughts…
012: Demand Thinking - Good User Experience is Emotional and Social with Joel Smith, Joshua Mitchell, and Sundaresh Ramanathan
Demand thinking in user experience is beyond a function. It's emotional and social.
Show highlights:
- 02:40 - Sundaresh shares a story about app development designed in "engineering brain" versus "us…