Ep. 236: Pain Points & Price Points – Winning the Objection Game Before It Starts

In this episode, Colin Nolan shares the importance of transforming objections into opportunities by mastering the art of uncovering customer pain. Discover why the most successful objection handling happens during discovery, not at the end of the sales process, and learn practical techniques to leverage emotional buying motives when facing resistance. If you're struggling with closing deals, this conversation reveals why the solution lies in how you open them.