Sri Ganesh Santhiram on being bold, data as guiding light and empowering teams to drive success on digital

In this episode of Out of the Clouds, Anne Muhlethaler speaks to Sri Ganesh Santhiram, a digital marketing and e-commerce leader with a passion for putting customer experience and message first.  

Ganesh shares his journey from being a football-loving kid growing up in Brighton to his MBA in Malaysia and how being at the forefront of data and insights offered him a way into digital and e-commerce. As someone focused on creating data-driven, consumer-centric strategies to drive digital growth, he goes over the challenges and opportunities for brands around digital transformation. Anne and Ganesh also discuss what they see as some of the roadblocks that hinder digital success for most businesses: from the roles people play in organisations, misalignment, a lack of empathy towards the client, poor creative messaging or lack of understanding of the digital environment at the leadership level. They also exchange and celebrate the brands and creatives that are able to translate or transcend the retail store experience  to offer immersive online experiences. 

The two end on Ganesh's sporting passions,  how football taught him to focus on a team's common goal and his steps towards mindful mornings. A bright and insightful conversation.

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Show notes: 

You can find Ganesh on LinkedIn 

Cricut

Article by Ganesh for Luxury Society 

And this one on Data as guiding light for brands

Clubhouse

Spark AR 

CPM

The Social Dilemma on Netflix

Victorinox

Chef Massimo Bottura on Instagram

The Cartier website 

The Akin

Fierce Conversations book by Susan Scott 

The Who, the A Method for hiring 

Patagonia 

Mr Porter

Rapha

Oasis 'Wonderwall'

Manchester United football team

Brighton & Hove Albion Football team

Premiere League

Creativity Inc the book

Patagonia, Argentina

Gary Vaynerchuck

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This episode is brought to you by Le Trente

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