Dr Andrea Wojnicki on skilled communication, word of mouth, and the importance of personal brand

In this episode of Out of the Clouds, host Anne Muhlethaler is joined by Dr Andrea Wojnicki, founder and chief talker of 'Talk About Talk', an online platform as well as a podcast. 

From early experiences in brand marketing at Kraft Foods, Andrea, a self-confessed life-long learner talks about how she got into academia and earned herself a Doctorate of Business Administration (Marketing) from Harvard Business School, where she focused her research on consumer psychology and the fascinating subject of 'word of mouth'.  Since then, she has been keenly exploring why people talk.

Over the course of the conversation, Andrea shares a lot of practical advice on interpersonal communications, and touches on how she supports business professionals and executives in becoming more skillful with their communication, which in turns supports their personal growth and career. We explore some of her favorite subjects, including personal branding, archetypes, and the three superpowers we all want to develop in our communication skills. 

Andrea is also a talented painter, so we veer off to discussing the importance of creative outlets and how she gets into a state of flow, sometimes even on Zoom.  It was a joy to record this episode, so we hope you will find as much enjoyment in listening to it. 

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Show notes: 

You can find Andrea at TalkAboutTalk.com

Follow her on Linkedin

On Instagram @talkingabouttalk and on Twitter @dr_woj

Sign up to the Talk About Talk newsletter to get the FREE course '5 email hacks'

Martha Stewart Case from HBS

The Pokemon Go HBS business case 

Coach Tara Mohr and her book 'Playing Big'

Amy Cuddy's Ted Talk on how languages shapes who we are

Akimbo's Podcast Workshop

Professor Jerry Zaltman 

The Zaltman Metaphor Elicitation technique 

Archetypes

The altMBA

The Tall Poppy Syndrome 

Andrea's teacher, Susan Fournier 

1000 True Fans, an essay by Kevin Kelly 

Andrea's Painting website 

A Promised Land, by Barack Obama

'Personal History, by Kathrine Graham - Pulitzer Prize winner 1998 (autobiography) 

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This episode is brought to you by Le Trente

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FIND OUT MORE ABOUT LE TRENTE HERE.
 

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