Inside the Mind of Rihanna & J.Lo's Secret Weapon Director. This is TAJ.

Author: Ourselves
Published: Sat 31 May 2025
Episode Link: https://ourselves.podbean.com/e/how-a-kid-from-oakland-directed-videos-for-rihanna-and-jennifer-lopez-this-is-taj/

How does a kid from Oakland with a MiniDV camera end up directing for Rihanna, JLo, and Usher? Taj Stansberry’s story is anything but typical. In this intimate, raw, and inspiring interview, Taj breaks down how his earliest videos filmed with no budget, no crew, and sometimes no clue, became stepping stones to iconic pop visuals that shaped a generation. From selling his car to pay for shoots, to crashing the gates of the industry without a film school degree, this is the unfiltered truth about hustle, heartbreak, and the relentless belief in your own vision.

00:00 Intro

02:25 The Creative Process Behind Dead Protocol

03:34 The Evolution of Sneaker Culture

05:14 The Journey of a Creative Visionary

12:52 Early Music Video Projects and Lessons Learned

35:27 Bay Culture Influence on Jerking Movement

36:40 Telling Emotional Stories in Music Videos

37:22 Early Career Struggles and Networking

40:28 First Music Video Projects and Challenges

41:12 Mentorship and Learning from Anthony Mandler

49:14 Breakthrough with Rihanna's Music Video

57:15 Signing with Box Fresh Pictures

01:10:57 Reflecting on the Iconic Video

01:14:53 Rihanna's Support and Maturity

01:15:46 Facing Nerves and Overcoming Challenges

01:25:19 The Big Reveal from his Brother

01:30:51 J-Lo's Perfectionism and Professionalism

01:44:53 Executing the Vision

01:45:48 Auditions and MTV Coverage

01:47:20 Impact and Residuals for directors

01:47:36 Directors' Rights and Compensation

01:54:40 Reflecting on Success and Gratitude

01:56:59 AI in Music Videos

02:07:26 Sneaker Collaboration

02:14:15 Final Thoughts and Farewell